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Time to Start Using Videos to Market Your Product Is Now

In today’s fast-paced digital landscape, video marketing isn’t a luxury—it’s a necessity. If your business isn’t using video to communicate with your audience, you’re missing out on one of the most effective tools available for brand awareness, engagement, and sales.

Whether you’re launching a new product or looking to grow your brand, now is the perfect time to start using videos to market your product.

Why Video Marketing Matters in 2024 and Beyond

According to recent studies:

  • Viewers retain 95% of a message when they watch it in a video (compared to just 10% when reading it).

  • Including a video on your landing page can boost conversions by up to 80%.

  • Social videos generate 1200% more shares than text and images combined.

That’s not just a trend—it’s a transformation in how people consume content.

Benefits of Using Video to Market Your Product

Boost Engagement & Retention

Video is dynamic, visual, and easier to digest. Whether it’s a short animation or a product demo, video keeps viewers engaged longer than text alone.

Build Trust & Credibility

Seeing a product in action builds confidence. Videos let you showcase real use cases, customer testimonials, or brand values in a way that feels authentic and professional.

Explain Complex Ideas Quickly

Have a product or service that’s hard to describe? Explainer videos use visuals, motion, and narration to break down complex concepts into clear, bite-sized content.

Improve Your SEO

Google loves video. Including video content on your website can increase dwell time and improve your chances of ranking higher in search results.

Increase Conversion Rates

A well-placed video on a product page, homepage, or landing page can directly influence buying decisions by answering key questions and eliminating objections.

What Type of Video Should You Start With?

Here are a few great starting points for product-focused video content:

  • Explainer Videos – Ideal for showcasing how your product works.

  • Product Demos – Walk users through features and benefits.

  • Customer Testimonials – Real stories build real trust.

  • Animated Brand Stories – Connect emotionally with your audience.

  • Social Media Shorts – Share quick, engaging updates or launches.

Real-Life Use Cases

  • A tech startup can use animated videos to demonstrate software features.

  • A retail brand can highlight product benefits in 30-second Instagram reels.

  • A healthcare company can use educational videos to introduce new services.

  • A non-profit can tell a powerful story to drive fundraising.

Why Choose Texteam Animations?

At Texteam Animations, we help businesses of all sizes bring their products to life through:

  • Custom 2D animated explainer videos

  • Engaging motion graphics

  • Voiceover and scriptwriting

  • Storyboarding, editing, and more

Whether you’re targeting YouTube, your website, or social media, we’ll craft video content that drives results.

The Best Time to Start Is Now

Every day you delay using video, you’re losing opportunities to engage your audience, improve your online presence, and grow your business.

Don’t let your product get lost in the noise. Let the video do the talking.

Contact Texteam Animations today and let’s create videos that move your audience—and your brand—forward.