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What Types of Businesses Need Explainer Videos? Here's Who Benefits Most

Explainer videos are the most effective marketing tool online today. Numerous examples exist where businesses have launched successful explainer videos on their home pages, social media pages, emails, and presentations. Videos are very effective because they emotionally appeal and can be communicated more clearly. Videos have a higher retention period than other forms of advertisement.

In today’s digital world, explainer videos are one of the most effective ways to communicate your brand message, educate your audience, and boost conversions. But you might be wondering: “Is an explainer video right for my business?”

The answer is almost always yes, but let’s break down exactly which types of businesses benefit the most from explainer videos and why.

 

Tech Startups & SaaS Companies

Why do they need it?
Tech products often solve complex problems, but that complexity can confuse potential users. A 60–90 second explainer video can break down how your platform works, highlight its benefits, and drive sign-ups.

🎯 Best fit for:

  • Software platforms

  • Mobile apps

  • AI tools

  • Web services

Healthcare & Medical Services

⚕️ Why do they need it:
Medical procedures, wellness programs, or healthcare platforms often require clear, simple explanations. A well-designed video helps you educate patients, build trust, and explain sensitive topics with compassion and clarity.

🎯 Best fit for:

  • Clinics & hospitals

  • Health tech startups

  • Wellness brands

  • Health insurance providers

Finance & Insurance Companies

💰 Why they need it:
Financial services can be overwhelming. Whether you’re selling loans, investment packages, or insurance plans, explainer videos help demystify your offerings and build confidence in your brand.

🎯 Best fit for:

  • Fintech platforms

  • Credit unions

  • Investment firms

  • Insurance companies

Educational Institutions & E-Learning Platforms

🎓 Why they need it:
Explainer videos help turn dry or dense subjects into engaging visual content. They’re ideal for delivering micro-lessons, promoting courses, or onboarding students.

🎯 Best fit for:

  • Online course creators

  • Schools & universities

  • Tutoring platforms

  • Non-profit educational organizations

Manufacturing & Industrial Companies

🏭 Why they need it:
Manufacturing businesses often deal with technical processes or B2B services that can be hard to describe. Animation allows you to visualize workflows, demonstrate machinery, and explain product lifecycles clearly.

🎯 Best fit for:

  • Engineering firms

  • Manufacturing plants

  • Product design services

Real Estate & Property Developers

🏡 Why they need it:
From showcasing properties to explaining investment models, animated videos can visually guide potential clients through property features or sales processes.

🎯 Best fit for:

  • Real estate agencies

  • Property developers

  • Commercial leasing companies

Recruitment & HR Agencies

👥 Why they need it:
Explainer videos are perfect for showcasing company culture, onboarding new employees, or promoting job listings in a more engaging format than text alone.

🎯 Best fit for:

  • Recruitment firms

  • HR consultancies

  • Internal HR departments

Nonprofits & NGOs

🌍 Why they need it:
Tell powerful stories, share your mission, and drive donations or volunteer engagement with videos that touch hearts and inform minds.

🎯 Best fit for:

  • Human rights organizations

  • Environmental NGOs

  • Community initiatives

Final Thoughts

No matter your industry, explainer videos are one of the most versatile marketing tools available today. They help businesses:

  • Simplify messages

  • Increase trust

  • Improve conversions

  • Strengthen brand identity

Small businesses of all types can benefit from explainer videos. A restaurant can showcase their specials and offer a commission or coupon if the viewer clicks on a link after the video. A dentist office can display their kid-friendly atmosphere and make their video also interesting for children.

If you determine that your business is a good candidate for an explainer video, you should think about how to create the video. Some of the ways to make your video project easier include:

  • Find a partner. Look for a company with the experience to put together a quality video at an affordable price.

  • Consider ROI – the return on your investment can be successful with the right video animation company. Ensure you understand all the benefits, including more visitor traffic, higher quality leads, and more conversions for your business.

Explainer videos can help your business regardless of size or type of industry. Start thinking about your video options and start seeing the benefits today.

Work With Texteam Animations

At Texteam Animations, we create custom 2D animated explainer videos tailored to your business needs—whether you’re in tech, education, healthcare, or beyond.

Contact us today for a free consultation, and let’s bring your message to life!